To create a fragrance sub-brand for an existing company. In collaboration with Paige Stroobant who created the advertising aspect of this project.
Agátelís is a fragrance sub-brand for Pandora Jewelry. Originating from the single most powerful force on Earth, Anidiotelís Agápi or unconditional love, we’ve created Agátelís as our unique fantasy fragrance line. Weaving a narrative of passion, desire, and romance, we are pulling inspiration for products from the ancient Greek mythos of Olympus.
Agátelis Style Guide
Parent vs. Sub Brand Logo Breakdown
For the logo design, we wanted to create a Greek alphabet-inspired version of the Pandora logo. We altered the crown part of the Pandora logo into a heart shape with inspiration from the lowercase Delta letter, since this is a romantic Greek love story-inspired fragrance series. For the colour palette, we wanted a romantic feeling for the overall look without it feeling too feminine. So we had both sides of the spectrum to represent masculine and feminine, from Blowing Kisses to Black Raspberry.
Promo Shot
Charms Close Up
Fragrance Bottle
Our first launch of Agátelís would be Hades and Persephone, and the visual aspect of the bottles would be two bottles holding hands, one being a skeletal hand representing the God of the Underworld, the other being a feminine human hand of the Goddess of Spring. They’d retail as a roller bottle application set for $520 for 100mL, with an exclusive Pandora bracelet and charm gift.